Surveys Suggest ‘The Hunger Games’ Could Open at $100 Million


This morning Deadline reported that The Hunger Games tracking numbers (telephone survey of random Americans asking what movies they plan to see) were “huge,” with estimates that the film could bring in $70 million its opening weekend, more than the first Twilight film.

Now the Los Angeles Times has a bit more info, including estimates that the movie could open at closer to $100 million:

On Thursday, Lionsgate’s adaptation of the best-selling book came onto “tracking,” the survey data used by Hollywood executives to measure pre-release interest, and the numbers are massive. People who have seen the numbers but were not authorized to discuss them publicly said the film, which debuts March 23, could have a domestic opening weekend of close to, and possibly more than, $100 million.

More consumers rate “The Hunger Games” as their first choice film to see than any movie coming out in the next four weeks. Typically, the movies that get the highest “first choice” ratings are ones closest to their release dates.

Currently, the three biggest companies that provide tracking data are estimating that “Hunger Games” will open to between $70 million and $90 million.

The article also confirms the cross-gender appeal of the movie:

Females, particularly those younger than 25, are the most excited for “Hunger Games,” but more men over and under 25 also rate the film as their top choice than any other film opening in the next four weeks.

You can read the full story at the LA Times.

Source: The Hob

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